Ticket fees compared: Eventbrite vs Luma vs Tito vs Ticket Tailor vs AET

Every paid ticket has up to two costs: the platform fee (what the ticketing tool charges) and payment processing (what the card processor charges). Some platforms include processing in their fee; most do not. To compare fairly, we add both and show the formula for one ticket.

Assumptions for all tables:

• US cards, one ticket per order, prices in USD;
• Stripe US standard rate for processing: 2.9% + 0.30 USD per payment, calculated on the ticket price;
• platform fees exactly as published on each vendor's site on 2026-10-01;
• the organizer's total cost is shown, regardless of whether the buyer or the organizer pays it;
• Ticket Tailor's GBP fee is converted at an illustrative 1 GBP = 1.30 USD, before VAT — use your own rate.

Sources (checked 2026-10-01): stripe.com/pricing, eventbrite.com/organizer/pricing, luma.com/pricing, ti.to/pricing, tickettailor.com/pricing, anyeventtool.com/en/pricing.

Disclosure: this page is published by the AnyEventTool team. Every number can be recomputed from the formulas below; please check current rates before deciding.

At this size a subscription rarely pays off, and Eventbrite's fixed 1.79 USD makes up most of its cost.

With higher ticket prices, flat-fee models (Ticket Tailor) and subscriptions (Luma Plus) start to beat percentage fees.

Cheap tickets are where fixed costs dominate: Stripe's 0.30 USD, Ticket Tailor's 0.60 GBP and Eventbrite's 1.79 USD are each a large share of a 10 USD ticket. Ticket Tailor's prepaid credits (from 0.22 GBP) narrow that gap.

• International cards. Stripe US adds 1.5% for international cards and 1% if currency conversion is needed (stripe.com/pricing, (checked 2026-10-01)). A 20 USD ticket paid with a foreign card costs about 1.18 USD to process instead of 0.88 USD.
• Europe. Stripe Ireland charges 1.5% + 0.25 EUR for standard EEA cards and 3.15% + 0.25 EUR for international cards (stripe.com/ie/pricing, (checked 2026-10-01)).
• United Kingdom. Eventbrite's UK fee is 6.95% + 0.59 GBP per ticket with processing included (Eventbrite UK help, (checked 2026-10-01)).
• Ukraine. Stripe is not available to Ukrainian businesses (stripe.com/global, (checked 2026-10-01)). With AET you use plata by mono at 1.3% for Ukrainian cards: 650 UAH on 100 tickets at 500 UAH. Local services and their fees: ticket-selling services in Ukraine and how to accept event payments in Ukraine.

• Discovery. Eventbrite's and Luma's listings can bring buyers you would not reach otherwise. That reach has value that a fee table cannot show.
• Refund rules. Eventbrite does not refund its fees when you refund a ticket, unless the event is cancelled or postponed (Eventbrite help, (checked 2026-10-01)).
• Who sees the fee. A fee paid by the buyer does not reduce your payout but raises the checkout total, which can lower sales.
• Merchant duties. With AET (and with Stripe-based tools generally) you are the merchant: taxes, receipts and disputes are yours. See how to sell event tickets without platform fees.
• Features. Seat maps, check-in roles, reminders and apps differ; compare them in AET vs Eventbrite and AET vs Luma.

1. Cheap tickets (under about 15 USD): avoid high fixed per-ticket fees; processing-only tools such as AET keep the most.
2. Expensive tickets (100 USD and more): flat per-ticket fees like Ticket Tailor's become negligible; compare features instead.
3. High monthly volume on Luma: Luma Plus pays for itself once 5% of your monthly ticket sales exceeds the subscription.
4. Charity or community event: check Tito's 2.5% rate, Ticket Tailor's 50% charity discount, and nonprofit-only tools.
5. You need the audience: accept Eventbrite's fee as a marketing cost, and recompute per ticket so you price correctly.

Wider lists: Eventbrite alternatives and Luma alternatives.