Ticket Tailor vs Eventbrite fees for a small event

The two platforms use different fee models:

• Ticket Tailor charges a flat fee per paid ticket and does not process payments itself. You connect your own Stripe, PayPal or Square, which charge their own processing fee. Its pricing page lists 0.60 GBP + VAT per ticket pay-as-you-go and from 0.22 GBP + VAT with prepaid credits (bought in packs of at least 100). In USD, Ticket Tailor's help article on seating fees lists one pay-as-you-go ticket usage at 0.85 USD; we use that rate below. Your exact rate is shown in your box office under Billing (help). Sales tax or VAT is added where applicable.
• Eventbrite (US) charges a service fee of 3.7% + 1.79 USD per paid ticket, calculated on the ticket price, plus a payment processing fee of 2.9% of the total order, including the service fee and tax (Eventbrite help). Buyers pay these fees by default; you can choose to absorb them.

Other details that matter for small events:

• Ticket Tailor does not charge for your first 5 tickets sold, and charities get 50% off its fees. Tickets under 5 USD can count as half a usage, on request (help).
• Ticket Tailor's US homepage advertises fees "starting at $0.30 a ticket" (tickettailor.com/en-us), which refers to prepaid credits. The USD credit price list is not published on the pricing page, so we do not model it.
• Free events: Eventbrite charges nothing for free tickets; Ticket Tailor charges nothing for up to 5,000 free tickets a year.

All rates checked on the vendors' own pages on 15 October 2026. Disclosure: this page is published by the AnyEventTool team; AET is included with its limitations, and every number can be recomputed from the formulas below.

Assumptions: US cards, one ticket per order, no sales tax, Ticket Tailor's 5 free trial tickets ignored, Stripe US standard rate of 2.9% + 0.30 USD (stripe.com/pricing, checked 2026-10-15).

Per ticket this gives 1.44 / 1.73 / 2.60 USD on Ticket Tailor, 2.51 / 3.18 / 5.20 USD on Eventbrite and 0.59 / 0.88 / 1.75 USD on AET for 10 / 20 / 50 USD tickets.

Total fees, with the share of gross ticket revenue in brackets:

What the table shows:

• Ticket Tailor is cheaper than Eventbrite in all six cases, roughly half the cost on 10 and 20 USD tickets.
• Cheap tickets hurt most because of fixed parts: Eventbrite's 1.79 USD, Ticket Tailor's 0.85 USD and Stripe's 0.30 USD are the same on a 10 USD ticket as on a 50 USD one.
• Event size does not change the percentage. Neither platform has a volume discount at this scale, so 100 tickets cost about 3.3 times as much as 30.
• On your first Ticket Tailor event, the first 5 tickets carry no Ticket Tailor fee, which saves 4.25 USD.

For larger events and more platforms (Luma, Tito), see ticket fees compared.

• Eventbrite: buyers pay by default, so a 20 USD ticket costs the buyer about 23.18 USD at checkout and you receive the full 20 USD before payout. You can tick "Absorb fees" to include them in your price instead (Eventbrite help).
• Ticket Tailor: the fee is charged to you, but you can add a booking fee or pass on all fees to buyers (pricing).
• AET: there is no platform fee to pass on; Stripe's processing comes out of your revenue, as with any direct Stripe sale.

A fee paid by the buyer does not reduce your payout, but it raises the price people see at checkout, which can cost you sales on a small event.

Eventbrite is better when you need new buyers. Its marketplace can bring people who have never heard of you, and that reach is something a fee table cannot price. It also handles payment processing itself, so you do not need your own Stripe account. Downside for small organizers: its ticketing fees are not refunded when you refund a buyer, unless the event is cancelled or postponed (Eventbrite help, checked 2026-10-15).

Ticket Tailor is better when you sell to your own audience and want low, predictable per-ticket costs. Prepaid credits, the charity discount and free events up to 5,000 tickets a year help further. Seating charts cost one extra usage per seated ticket, so a seated paid ticket counts as two (help).

AnyEventTool (AET) is an option when you want 0% platform fee. You are the merchant: guests pay into your own Stripe (or plata by mono in Ukraine), and AET takes nothing from ticket sales on any plan. Seat maps, QR check-in and a live quiz are on the free plan. Its limits: no discovery marketplace, you need your own payment account, Free allows 3 new events a month (Pro is 29 USD a month or 290 USD a year for 30), and it is a young product with a small team. More: AET vs Eventbrite.

1. You have your own audience and sell 10–20 USD tickets: Ticket Tailor costs about half of Eventbrite. If you only want to pay card processing, AET costs less again.
2. You need strangers to find the event: Eventbrite's fee can be worth paying as a marketing cost; price your ticket knowing the buyer will see about 2.51 USD extra on a 10 USD ticket.
3. Your event is free: both are free for free tickets; compare features instead.
4. Refunds are likely: remember that Eventbrite keeps its fees on organizer refunds.
5. Check your own numbers in the ticket fee calculator, and see wider lists of Eventbrite alternatives.