How do I sell merch at my events?

Merch works when it is a souvenir of a moment people enjoyed or a tool they will use. Typical bestsellers:

• T-shirts, hoodies, tote bags with the event or community identity;
• books and printed materials by speakers;
• recordings, slides or course access sold as a service;
• workshop kits and consumables for hands-on events;
• limited editions tied to one date or venue.

Keep the range small. Three to five well-chosen items usually sell better than twenty, and they are easier to stock and hand out.

Both, ideally:

• Pre-orders online tell you sizes and quantities before you print, and guests pick up at the venue with no cash or queue.
• Sales at the table catch impulse buyers. A QR code on the table that opens the shop lets people pay by phone in seconds.
• After the event, a storefront link in your bio, newsletter or community keeps selling to people who could not come.

A single catalog serving all three keeps stock consistent; a paper list at the table plus a separate online shop usually ends in overselling.

AET gives each account one shop. Products live in My workspace → Shop and can be shown on any of your event pages, in your community and on an aet.market storefront.

1. Open My workspace → Shop → Settings: shop name, description, currency, default fulfilment options (Nova Poshta, pickup at the event), terms, and payment connection (your plata by mono token or a restricted Stripe key).
2. In Products and services, add items with photos, variants such as size and color, stock levels and fulfilment options. Services get a price and terms. Organize them into catalog categories of any depth.
3. Put items on sale (Free: 5 at a time, Pro: 50). Unlimited items can sit in stock while not on sale.
4. On the event page, add the Shop section from the library, pick items and write a caption. You can scatter up to 40 product stickers across the page that open the product.
5. Optionally enable the Shop tab in your community and, on Pro, open a storefront at aet.market/yourbrand.

The guest sees a showcase, adds items to a cart, chooses delivery or pickup, and pays on your payment provider's page. Afterwards they see "my order" with its status. Payment goes into your own account; AET does not hold the money and takes 0%.

Orders shows every order with its status. You can enter a Nova Poshta waybill number (TTN), mark an order as shipped, refund or cancel it, resend the email and add a note. You get a notification in AET and an email for every new paid order.

Export orders to Excel for the last 30 days, the year or all time — useful for accounting and for packing lists before the event. Add shop admins with permissions (for example, orders only) so a volunteer can handle pickups without access to everything else: Free allows 1 shop admin, Pro up to 10.

Not to sell at events: the shop on event pages works on Free. The storefront (Pro) is for selling between events. It gives you an address like aet.market/yourbrand for your Instagram bio, the QR code on the merch stand and newsletters. It has a catalog, search and sorting, shows up to 6 of your upcoming events, lets you set a caption and accent color, shows views and orders statistics, and gives you a downloadable PNG QR code.

• You are the seller. Taxes, fiscal receipts and consumer rights follow your country's rules; AET is not a payment institution.
• Stock discipline. Update stock after table sales so online buyers do not order sold-out sizes.
• Pickup process. Print the order list from Excel and check names at the table.
• Shipping. Delivery is built around Nova Poshta, the main parcel service in Ukraine; for other countries, use pickup or arrange shipping yourself.

If you need a full online store with marketing automation, a dedicated e-commerce platform will do more. AET's shop is meant for organizers who sell around their events.