How do I publish an event calendar people can subscribe to?

If you run events regularly — weekly meetups, a course season, a club, a venue programme — separate links get lost in chats. A calendar gives people one address that is always current, and a subscription means your next event reaches them without another post.

There are two kinds of "subscribe", and good calendars offer both:

• Calendar feed (ICS/webcal). The person adds your feed to their own calendar app. New and changed events appear there automatically. Nothing to install, no account on your platform.
• Follow / subscribe on the platform. The person gets notified when you add an event and can register in one tap. This is what turns one-time guests into a returning audience.

1. Go to https://aet.events/en/events, open the Calendars tab under To the organizers and click + Create calendar. You get a calendar with a short 4-character code, opened in organizer mode.
2. Edit it directly on the page: cover, logo, accent color, text and links. Changes save automatically.
3. Choose which events are included, or switch on Add all my public events automatically so every new public event lands there.
4. Optionally add a note to an event in the calendar, or hide an event from the calendar without unpublishing it.
5. Add co-admins by AET login or email if someone helps you run the calendar.
6. Share the link (aet.events/ plus the 4-character code), the QR code, or paste the embed code into your website.

• A header with your cover and logo, the next event with a countdown, and a strip of dates.
• Three views: Timeline, Cards and Month. Past events are collapsed so the page stays focused on what is next.
• Subscribe in one tap, with faces of other subscribers in the header.
• Add to my calendar (.ics) — a webcal subscription for Google, Apple or Outlook.
• Share: link, QR code, and an embed code.
• If the calendar is connected to a community, an invitation to join it — with an explicit checkbox, never automatically.

Each event page also shows calendar chips, so a guest who found one event can jump to the whole series.

• Automatic notices. When you add an event to the calendar, subscribers get a message in their AET Messages and an email. You do not need to write anything.
• Message subscribers. For announcements — a venue change, a season break — use the broadcast to all subscribers. Limits: 5 broadcasts a day, up to 3,000 recipients and up to 500 emails per broadcast. You see read and reply statistics.
• Email preferences. People choose which message types are duplicated by email, and every broadcast email has a one-click unsubscribe.

A good rhythm for most organizers: let automatic notices do the work, and send a personal message only when something changes.

On the calendar page they tap Add to my calendar (.ics). A webcal subscription opens in calendar apps that support it, such as Apple Calendar and Outlook; in Google Calendar a feed is added as a subscribed calendar (Other calendars → From URL). Once added, updates sync on the calendar app's own schedule, which can take from minutes to several hours depending on the provider — that delay is on the calendar app's side.

For a single event, guests can also download an .ics file from the event's date card.

Organizer mode shows the subscriber list and views for the last 7 and 30 days. The Overview tab in My workspace combines registrations, tickets, revenue, new people and attendance across your events, calendars, shop and communities.

• If you only need a shared internal schedule for a team, a plain Google Calendar shared by link is simpler.
• If you want strangers to discover your events in a marketplace or city listing, Luma, Meetup or Eventbrite have discovery features AET does not offer.
• If your events live on your own website and CMS, a calendar plugin may fit better; AET's embed code is an alternative if you also want registration and tickets handled for you.