# How do I publish an event calendar people can subscribe to? > Publish all your events on one page with an ICS feed for Google, Apple and Outlook, one-tap subscribe and automatic notices about new events. Canonical URL: https://anyeventtool.com/en/learn/how-to-publish-an-event-calendar-people-can-subscribe-to Updated: 2026-10-01 ## Short answer Put all your events on one public calendar page and offer two kinds of subscription: an ICS (webcal) feed that adds your events to Google, Apple or Outlook Calendar automatically, and a follow button that notifies people about new events. In AnyEventTool (AET), create a calendar, add your events or let it include all public events automatically, and share its short link. Calendars are free on every plan. ## Key facts - Calendars are included in AET Free and Pro - Each calendar has a 4-character short code: aet.events/XXXX - Three views for visitors: Timeline, Cards and Month; past events are collapsed - ICS/webcal feed for Google Calendar, Apple Calendar and Outlook - Subscribers get a message in AET and an email when you add a new event - Message subscribers: up to 5 broadcasts a day, up to 3,000 recipients - Share as a link, QR code or an embed code for your website ## Step by step 1. **Create the calendar** — In aet.events/en/events open Calendars and click + Create calendar. 2. **Brand it** — Add a cover, logo, accent color, description and links directly on the page. 3. **Add events** — Pick events to include or switch on Add all my public events automatically. 4. **Share it** — Share the 4-character short link, the QR code, or embed the calendar on your website. 5. **Grow subscribers** — Ask guests to tap Subscribe or Add to my calendar (.ics) at the end of each event. 6. **Notify** — Let automatic notices announce new events; use Message subscribers for important changes. ## Why publish a calendar instead of separate event links? If you run events regularly — weekly meetups, a course season, a club, a venue programme — separate links get lost in chats. A calendar gives people one address that is always current, and a subscription means your next event reaches them without another post. There are two kinds of "subscribe", and good calendars offer both: - **Calendar feed (ICS/webcal).** The person adds your feed to their own calendar app. New and changed events appear there automatically. Nothing to install, no account on your platform. - **Follow / subscribe on the platform.** The person gets notified when you add an event and can register in one tap. This is what turns one-time guests into a returning audience. Each event in the calendar still has its own page and sign-up form: see [how to create a free registration page](/en/learn/how-to-create-an-event-registration-page-for-free). ## How do I create a calendar in AET? 1. Go to https://aet.events/en/events, open the **Calendars** tab under **To the organizers** and click **+ Create calendar**. You get a calendar with a short 4-character code, opened in organizer mode. 2. Edit it directly on the page: cover, logo, accent color, text and links. Changes save automatically. 3. Choose which events are included, or switch on **Add all my public events automatically** so every new public event lands there. 4. Optionally add a note to an event in the calendar, or hide an event from the calendar without unpublishing it. 5. Add co-admins by AET login or email if someone helps you run the calendar. 6. Share the link (aet.events/ plus the 4-character code), the QR code, or paste the embed code into your website. ## What do visitors see? - A header with your cover and logo, the **next event** with a countdown, and a strip of dates. - Three views: **Timeline**, **Cards** and **Month**. Past events are collapsed so the page stays focused on what is next. - **Subscribe** in one tap, with faces of other subscribers in the header. - **Add to my calendar (.ics)** — a webcal subscription for Google, Apple or Outlook. - **Share**: link, QR code, and an embed code. - If the calendar is connected to a community, an invitation to join it — with an explicit checkbox, never automatically. Each event page also shows calendar chips, so a guest who found one event can jump to the whole series. ## How do I keep subscribers informed without spamming them? - **Automatic notices.** When you add an event to the calendar, subscribers get a message in their AET Messages and an email. You do not need to write anything. - **Message subscribers.** For announcements — a venue change, a season break — use the broadcast to all subscribers. Limits: 5 broadcasts a day, up to 3,000 recipients and up to 500 emails per broadcast. You see read and reply statistics. - **Email preferences.** People choose which message types are duplicated by email, and every broadcast email has a one-click unsubscribe. A good rhythm for most organizers: let automatic notices do the work, and send a personal message only when something changes. Subscribers are often the first members of a community: see [how to build a community around your events](/en/learn/how-to-build-a-community-around-your-events). ## How do people add the feed to Google, Apple or Outlook? On the calendar page they tap **Add to my calendar (.ics)**. A webcal subscription opens in calendar apps that support it, such as Apple Calendar and Outlook; in Google Calendar a feed is added as a subscribed calendar (Other calendars → From URL). Once added, updates sync on the calendar app's own schedule, which can take from minutes to several hours depending on the provider — that delay is on the calendar app's side. For a single event, guests can also download an .ics file from the event's date card. ## What do I see as the organizer? Organizer mode shows the subscriber list and views for the last 7 and 30 days. The Overview tab in My workspace combines registrations, tickets, revenue, new people and attendance across your events, calendars, shop and communities. ## When should I use something else? - If you only need a shared internal schedule for a team, a plain Google Calendar shared by link is simpler. - If you want strangers to discover your events in a marketplace or city listing, Luma, Meetup or Eventbrite have discovery features AET does not offer. - If your events live on your own website and CMS, a calendar plugin may fit better; AET's embed code is an alternative if you also want registration and tickets handled for you. Side-by-side comparisons: [AET vs Luma](/en/learn/aet-vs-luma) and [Luma alternatives](/en/learn/luma-alternatives). ## Questions and answers **Is the calendar feature free?** Yes. Calendars, subscriptions and ICS feeds are included in AET Free. **Does a subscriber need an AET account?** Following on AET requires signing in so notifications can reach the person. Adding the ICS feed to Google, Apple or Outlook needs no AET account. **Can I embed the calendar on my website?** Yes. The Share menu provides an embed code, along with the link and a QR code. **Will new events appear automatically?** Yes, if you switch on Add all my public events automatically. Subscribers are notified when an event is added. **How fast do changes reach Google Calendar?** That depends on Google's refresh schedule for subscribed calendars, which can take several hours. Apple Calendar and Outlook have their own refresh intervals. **Can several people manage one calendar?** Yes. Add calendar admins by AET login or email. ## Related answers - [How do I build a community around my events?](https://anyeventtool.com/en/learn/how-to-build-a-community-around-your-events.md) - [How do I organize a meetup, step by step?](https://anyeventtool.com/en/learn/how-to-organize-a-meetup-step-by-step.md) - [AnyEventTool vs Luma: which should I use for my events?](https://anyeventtool.com/en/learn/aet-vs-luma.md) - [How do I create an event registration page for free?](https://anyeventtool.com/en/learn/how-to-create-an-event-registration-page-for-free.md) - [Luma alternatives: when to switch and to what](https://anyeventtool.com/en/learn/luma-alternatives.md)