# AnyEventTool vs Luma: which should I use for my events? > AET vs Luma compared on fees, free plan, check-in, seat maps, quiz, reminders, discovery and privacy. When each one is the better choice. Canonical URL: https://anyeventtool.com/en/learn/aet-vs-luma Updated: 2026-10-14 ## Short answer Choose Luma for free community events where reminders, polished pages and discovery matter: its free plan has unlimited events and SMS/WhatsApp reminders. Choose AnyEventTool (AET) when you sell tickets and want 0% platform fee without a subscription, need seat maps, a live quiz, hidden venues, or Ukrainian payments via plata by mono. Luma's free plan takes 5% of paid tickets; Luma Plus removes that for 69 USD a month (checked 1 October 2026). ## Key facts - Luma free plan: unlimited events and guests; 5% platform fee on paid tickets plus Stripe ([luma.com/pricing](https://luma.com/pricing), checked 2026-10-01) - Luma Plus: 69 USD/month or 59 USD/month billed annually; 0% platform fee - AET Free: 0 USD, 3 new events a month; 0% platform fee on every plan; AET Pro 29 USD/month (290 USD/year) for 30 events - Luma has SMS, WhatsApp and push reminders on the free plan; AET has email only - AET has seat maps, a live quiz with AI questions and timed venue reveal; Luma has none of the first two - Luma accepts payments through Stripe; AET through the organizer's own Stripe or plata by mono (Ukraine) - Disclosure: written by the AnyEventTool team ### 1. AnyEventTool (AET) - Best for: Paid, seated or sensitive events; quizzes; Ukraine - Pricing: Free 0 USD (3 events/month); Pro 29 USD/month (290 USD/year); 0% platform fee on every plan - Pros: 0% platform fee without a subscription; Seat maps and live quiz on Free; Timed venue reveal in tickets; plata by mono for Ukraine - Cons: 3 new events a month on Free; Email reminders only; No discovery, apps or REST API - https://aet.events/en/events ### 2. Luma - Best for: Free community events, calendars and reminders - Pricing: Free: unlimited events, 5% fee on paid tickets; Luma Plus 69 USD/month (59 USD annually), 0% fee - Pros: Unlimited free events; SMS, WhatsApp and push reminders; Discovery and polished calendars; Native apps; API on Plus - Cons: 5% fee on paid tickets on free plan; No seat maps or quiz; Check-in staff role requires Plus - https://luma.com/pricing ## What is the main difference? Luma is a polished event and calendar platform built around community events, with a generous free plan for free events and a paid plan (Luma Plus) for organizers who sell tickets at scale. AET is an all-in-one toolkit for organizers who want everything around an event in one place — registration, paid tickets with 0% fee, seat maps, a live quiz, calendars, merch and a consent-based community — with the organizer acting as the merchant. In short: Luma is stronger at reach and reminders; AET is stronger at selling, seating, engagement on the day and privacy of location. ## How do they compare feature by feature? Luma facts checked on [luma.com/pricing](https://luma.com/pricing) and [help.luma.com: hiding your event location](https://help.luma.com/p/hiding-your-event-location) on 2026-10-01. | | AnyEventTool (AET) | Luma | |---|---|---| | Free plan | 3 new events a month, registration, QR tickets, check-in, paid tickets, seat maps, quiz, calendars | Unlimited events and guests, check-in, ticket types, coupons, reminders | | Platform fee on paid tickets | 0% on every plan | 5% on free plan; 0% on Luma Plus | | Paid plan | Pro 29 USD/month (290 USD/year) | Luma Plus 69 USD/month (59 USD annually) | | Payments | Organizer's own Stripe or plata by mono (Ukraine) | Stripe | | Reminders | Email | Email, SMS, push, WhatsApp | | Check-in | Phone browser scanner; co-admins (1 on Free, 10 on Pro) | Web and iOS/Android apps; check-in staff role on Plus | | Seat maps | Yes, hall designer, 15-minute hold by default | No | | Live quiz | Yes, AI questions from materials | No | | Hide venue | Venue, date or time revealed in tickets at a set moment, email to all | Address can be hidden until registration | | Applications with approval | Yes, with pay-after-approval links | Yes (approval-required events) | | Calendars | Yes, ICS feeds, subscribers, broadcasts | Yes, a core strength | | Discovery | No | Yes | | Merch shop | Yes, 0% fee | No | | Communities | Consent-only, private member data | Calendar subscribers and newsletters | | API / Zapier | No REST API or Zapier yet; read-only MCP server for AI assistants | On Luma Plus | | Native apps | No | Yes | | Interface languages | 19, including Ukrainian | Several | ## Where is Luma stronger? - **Free events at any volume.** Unlimited events on the free plan; AET Free allows 3 new events a month. - **Reminders.** SMS, WhatsApp and push reminders reduce no-shows; AET sends email only. - **Discovery.** People browse Luma to find events; AET does not bring an audience. - **Apps and integrations.** Native apps for check-in, and Zapier/API on Plus. - **Maturity.** Luma is an established product with a large user base; AET is young, with a small team. If your events are free and you run many of them, Luma's free plan is very hard to beat. Source: [luma.com/pricing](https://luma.com/pricing) (checked 2026-10-01). ## Where is AET stronger? - **Paid tickets without a subscription.** 0% platform fee on Free; with Luma you either pay 5% or 69 USD a month. - **Seat maps and tables.** A hall designer with price categories, tables sold whole or by seat, and 15-minute hold by default. - **On-the-day engagement.** A Kahoot-style quiz generated from your talk, slides or YouTube video, played from phones without accounts. - **Safety and privacy.** Venue, exact time or date can be revealed only in tickets at a set time, with an email to everyone; communities keep member data private by default. - **Ukraine.** Payments through plata by mono (Stripe does not support businesses in Ukraine), Ukrainian interface and support for wartime safety practices. - **Beyond the event.** A merch shop with Nova Poshta delivery or pickup, and an aet.market storefront on Pro. Guides: [selling reserved seats with a seating chart](/en/learn/how-to-sell-reserved-seats-with-a-seating-chart) and [hiding the location until registration](/en/learn/how-to-hide-event-location-until-registration). ## What does each cost for a typical paid event? Example: 100 tickets at 20 USD, US cards, one ticket per order, processing at Stripe's US rate of 2.9% + 0.30 USD. | | Platform fee | Processing | Total fees | |---|---|---|---| | AET Free | 0 USD | about 88 USD | about 88 USD | | Luma free plan | 100 USD (5%) | about 88 USD | about 188 USD | | Luma Plus | 0 USD + 69 USD subscription | about 88 USD | about 157 USD for that month | For one event a month, AET Free costs least. If you sell thousands of tickets a month, Luma Plus's flat subscription can be worth it for its other features. In Ukraine, use plata by mono with AET (1.3% for Ukrainian cards per [monobank.ua/plata-by-mono](https://www.monobank.ua/plata-by-mono), checked 2026-10-01). Three scenarios with formulas are in [ticket fees compared](/en/learn/ticket-fee-comparison). Sources: [luma.com/pricing](https://luma.com/pricing), [stripe.com/pricing](https://stripe.com/pricing) (checked 2026-10-01). ## Can I use both? Yes. Some organizers keep a Luma calendar for discovery and reminders for free events, and use AET for paid, seated or sensitive events where they want 0% fees, seat maps, a quiz or a hidden venue. Each event's guest data stays in the tool where people registered. Looking beyond these two? See [Luma alternatives](/en/learn/luma-alternatives). ## Questions and answers **Is AET cheaper than Luma?** For paid tickets on the free plans, yes: AET charges 0% platform fee and Luma's free plan charges 5%. For free events both are free, and Luma allows unlimited events while AET Free allows 3 new events a month. **Does Luma have seat maps?** No. AET has a hall designer with seats, tables and price categories on its free plan. **Which one sends SMS or WhatsApp reminders?** Luma, on its free plan. AET sends email notifications only. **Can I accept payments in Ukraine with Luma?** Luma uses Stripe, and Stripe does not support businesses registered in Ukraine. AET supports plata by mono. **Which is better for a community calendar?** Both support subscribable calendars. Luma adds discovery and reminders; AET connects the calendar to a consent-based community, shop and quiz. **Can I move from Luma to AET?** To recreate an event, paste its text or a link into AET's Create event from source, which builds a page from it for 1 AI generation. Guest lists are not imported automatically. ## Related answers - [Is Luma Plus worth it for paid events?](https://anyeventtool.com/en/learn/is-luma-plus-worth-it.md) - [What are the best free event registration tools in 2026?](https://anyeventtool.com/en/learn/best-free-event-registration-tools.md) - [AnyEventTool vs Eventbrite: which is better for selling tickets?](https://anyeventtool.com/en/learn/aet-vs-eventbrite.md) - [How can I sell event tickets without platform fees?](https://anyeventtool.com/en/learn/how-to-sell-event-tickets-without-platform-fees.md) - [How do I publish an event calendar people can subscribe to?](https://anyeventtool.com/en/learn/how-to-publish-an-event-calendar-people-can-subscribe-to.md) - [Luma alternatives: when to switch and to what](https://anyeventtool.com/en/learn/luma-alternatives.md) - [Ticket fees compared: Eventbrite vs Luma vs Tito vs Ticket Tailor vs AET](https://anyeventtool.com/en/learn/ticket-fee-comparison.md)